The QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy offers a comprehensive, advanced-level education designed for professionals seeking to master the art and science of healthcare marketing at a strategic level.
This internationally recognised postgraduate qualification provides the knowledge and skills necessary to develop, implement, and evaluate marketing strategies tailored specifically to the healthcare sector.
Healthcare marketing differs significantly from traditional commercial marketing due to its ethical considerations, regulatory environment, and the critical nature of health outcomes. Whether promoting public health initiatives, private healthcare services, or pharmaceutical products, professionals must navigate complex stakeholder needs, patient confidentiality, and compliance with health regulations.
A well-crafted healthcare marketing strategy not only supports organisational objectives but also plays a vital role in patient education, behaviour change, and improving access to care. It bridges the gap between healthcare providers and communities, ensuring that valuable services are visible, trusted, and utilised effectively.
Aligned with the UK Regulated Qualifications Framework (RQF), this Level 7 diploma is ideal for experienced healthcare professionals, marketers, and managers who aim to enhance their strategic marketing capabilities. The course combines theoretical insights with practical applications relevant to the unique healthcare context.
The QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy is a vital stepping stone for professionals who want to lead impactful marketing initiatives within healthcare. By mastering strategic marketing techniques tailored to health services, learners can contribute significantly to improving patient outcomes, driving organisational success, and shaping the future of healthcare communication.
Course Contents of QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy:
The QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy, offers 120 Credits, requiring a Total Qualification Time (TQT) of 1200 hours, including 600 Guided Learning Hours (GLH).
| Unit Ref# | Unit Title | Credit | GLH | TQT |
| QC280117-1 | Strategic Marketing Principles for Healthcare | 20 | 100 | 200 |
| QC280117-2 | Healthcare Consumer Behaviour and Market Research | 20 | 100 | 200 |
| QC280117-3 | Digital Marketing and Social Media in Healthcare | 20 | 100 | 200 |
| QC280117-4 | Brand Management and Reputation in Healthcare | 20 | 100 | 200 |
| QC280117-5 | Ethical, Legal, and Regulatory Issues in Healthcare Marketing | 20 | 100 | 200 |
| QC280117-6 | Healthcare Communication and Patient Engagement Strategies | 20 | 100 | 200 |
Entry Requirements for the QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy:
To enrol in the QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy, applicants must meet the following criteria to ensure they are well-prepared for postgraduate study and the demands of the course:
Minimum Age
- Applicants must be at least 21 years old at the time of registration.
Educational Background
- A Bachelor’s degree (Level 6 UK or equivalent) in one of the following or related disciplines:
- Marketing, Business, or Management
- Healthcare, Public Health, or Health Sciences
- Communications or Media Studies
- Candidates with alternative qualifications but relevant professional experience may also be considered through Recognition of Prior Learning (RPL).
Professional Experience
- Ideally, applicants should have a minimum of two years’ relevant work experience in areas such as:
- Healthcare marketing or communications
- Healthcare management or administration
- Public health promotion or patient engagement
- Mature applicants without formal academic qualifications but with substantial professional experience in healthcare or marketing may be considered on a case-by-case basis.
Language Proficiency
As the course is delivered in English, all applicants whose first language is not English must demonstrate proficiency through one of the following:
- IELTS overall score of 6.5 or above, with no band below 6.0
- TOEFL iBT score of 90 or above
- Cambridge English Advanced (CAE) or Proficiency (CPE) with a score of 176 or higher
- Previous higher education completed in English (subject to approval)
Learning Outcomes of QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy:
Strategic Marketing Principles for Healthcare
- Analyse strategic marketing theories and their application in healthcare contexts
- Develop comprehensive marketing plans aligned with organisational goals
- Evaluate competitive positioning and market segmentation strategies
- Understand resource allocation and budgeting for healthcare marketing campaigns
- Assess impact measurement and performance metrics for marketing initiatives
Healthcare Consumer Behaviour and Market Research
- Examine the decision-making processes of healthcare consumers and patients
- Design and implement quantitative and qualitative market research methods
- Interpret data to identify trends, needs, and opportunities within healthcare markets
- Apply consumer insights to tailor marketing strategies effectively
- Explore cross-cultural and demographic influences on healthcare consumption
Digital Marketing and Social Media in Healthcare
- Evaluate digital marketing tools and platforms used in healthcare promotion
- Develop social media strategies that enhance patient engagement and education
- Understand the role of content marketing, SEO, and online advertising in healthcare
- Analyse data analytics for digital campaign optimisation
- Navigate privacy and compliance challenges in digital healthcare marketing
Brand Management and Reputation in Healthcare
- Understand the principles of brand development specific to healthcare organisations
- Manage corporate reputation and crisis communication strategies
- Align brand values with patient trust and community expectations
- Develop integrated branding campaigns across multiple channels
- Monitor and measure brand equity and market presence
Ethical, Legal, and Regulatory Issues in Healthcare Marketing
- Identify ethical considerations unique to healthcare marketing activities
- Navigate compliance with healthcare advertising regulations and data protection laws
- Understand patient confidentiality and consent in promotional communications
- Analyse case studies of ethical dilemmas and regulatory breaches
- Develop policies to ensure lawful and ethical marketing practice
Healthcare Communication and Patient Engagement Strategies
- Design communication strategies that enhance patient involvement and adherence
- Utilise storytelling and narrative techniques in healthcare promotion
- Evaluate channels and messaging for effective health education campaigns
- Address barriers to communication in diverse patient populations
- Measure the effectiveness of engagement initiatives on health outcomes
The QualCert Level 7 Postgraduate Diploma in Healthcare Marketing Strategy is designed for professionals who wish to develop advanced expertise in the strategic promotion and communication of healthcare services and products. It is particularly suited to individuals aiming to lead marketing initiatives within complex healthcare environments where ethical considerations and regulatory compliance are paramount.
This course is ideal for:
- Marketing professionals seeking to specialise in the healthcare sector and develop strategies that address the unique challenges of health communication
- Healthcare managers and administrators responsible for patient engagement, service promotion, and organisational branding
- Public health practitioners involved in designing and delivering health promotion campaigns and community outreach programmes
- Communications officers working within healthcare organisations who want to enhance their strategic and digital marketing skills
- Clinicians and healthcare professionals aspiring to transition into management roles with a focus on marketing and communication
- Graduates in marketing, health sciences, business, or communications aiming to enter the healthcare marketing field
The programme also suits consultants, policy advisors, and digital marketing specialists who work with healthcare clients and need a thorough understanding of healthcare marketing strategy to deliver effective solutions.
Whether you come from a clinical, marketing, or managerial background, this diploma equips you with the strategic insight and practical skills necessary to drive impactful healthcare marketing campaigns and support organisational success.