In today’s fast-paced digital economy, mastering the art and science of multi-channel marketing is more than a competitive advantage—it’s a necessity. The QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer is designed to prepare professionals and aspiring marketers for the evolving landscape of integrated marketing communications, customer experience, and sales strategies.
This industry-relevant qualification provides a comprehensive blend of theory and practical skills, equipping learners to plan, execute, and manage marketing campaigns across a variety of platforms. With a strong emphasis on digital tools, data analytics, and customer-centric techniques, the course is tailored for those looking to build a sustainable and impactful career in marketing or sales.
The Level 3 Diploma consists of six units, totalling 60 credits, and covers 210 guided learning hours (GLH). Each unit is crafted to reflect real-world demands, ensuring learners acquire skills that can be applied directly in the workplace.
Learners will explore topics such as multi-channel strategy development, consumer behaviour analysis, content marketing, CRM, data-driven decision-making, and ethical branding in global markets. This provides a holistic understanding of how to effectively engage customers and maximise sales performance across online and offline channels.
The modern customer journey is no longer linear. Consumers interact with brands via multiple touchpoints—social media, websites, emails, in-store experiences, and more. This shift demands that marketing professionals understand how to integrate and manage these diverse channels to provide a seamless customer experience.
Upon completion, learners will be well-positioned for roles such as digital marketing coordinator, marketing executive, sales strategist, campaign manager, or CRM specialist. The diploma also provides a strong foundation for progression into higher-level qualifications or specialised certifications in digital marketing, data analytics, or strategic sales management.
Marketing is no longer confined to one platform or medium. Success in the modern sales environment requires adaptability, analytical thinking, and a firm grasp of digital tools and customer psychology. The QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer equips you with exactly that.
Course Contents of QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer:
The QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, offers 60 Credits, requiring a Total Qualification Time (TQT) of 300 hours, including 210 Guided Learning Hours (GLH).
| Unit Ref# | Unit Title | Credit | GLH | TQT |
| QC23004-1 | Strategic Multi-Channel Marketing Planning | 10 | 35 | 50 |
| QC23004-2 | Consumer Behaviour and Journey Mapping in a Digital Age | 10 | 35 | 50 |
| QC23004-3 | Content Creation and Campaign Management across Platforms | 10 | 35 | 50 |
| QC23004-4 | Data Analytics and Performance Metrics in Marketing | 10 | 35 | 50 |
| QC23004-5 | CRM, Loyalty, and Customer Lifecycle Marketing | 10 | 35 | 50 |
| QC23004-6 | Compliance, Branding, and Ethical Considerations in Global Markets | 10 | 35 | 50 |
Entry Requirements for the QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer:
To enroll in the QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer, following are requirement:
Minimum Age
- Learners must be 16 years of age or older at the time of enrolment.
Educational Background
- A minimum of Level 2 qualification (or equivalent) is preferred, such as a Level 2 Award, GCSEs, or other recognised secondary education certificates.
- Applicants without formal qualifications may also be considered based on work experience or other evidence of ability to study at Level 3.
Work Experience (Recommended)
- No formal work experience is required, but some prior exposure to marketing, sales, retail, or customer service environments is beneficial.
- This qualification is suitable for both newcomers and individuals seeking to formalise existing marketing knowledge.
Language Proficiency
- Learners must have a good command of English, both written and spoken.
- For non-native English speakers, an English proficiency level equivalent to CEFR Level B2 or IELTS 5.5 is recommended to understand technical terminology and complete assessments.
These entry criteria are designed to ensure learners can fully benefit from the course content and actively participate in all learning activities.
Learning Outcomes of QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer:
Strategic Multi-Channel Marketing Planning
- Develop integrated marketing strategies that align with business objectives across multiple channels
- Evaluate the effectiveness of traditional and digital marketing channels
- Apply strategic tools such as SWOT, PESTLE, and SMART objectives in marketing planning
- Design actionable multi-channel marketing plans tailored to specific audiences and goals
- Understand resource allocation, budgeting, and scheduling in campaign development
Consumer Behaviour and Journey Mapping in a Digital Age
- Analyse psychological, social, and cultural factors influencing consumer decisions
- Identify customer personas and segmentation strategies
- Create detailed customer journey maps across digital and physical touchpoints
- Apply behavioural insights to optimise marketing messages and touchpoints
- Evaluate the impact of evolving digital behaviours on buyer journeys
Content Creation and Campaign Management across Platforms
- Plan and produce effective marketing content for social media, email, web, and mobile platforms
- Align content tone, style, and format with brand identity and target audience
- Manage and schedule multi-platform campaigns using content calendars and tools
- Monitor and adjust campaigns for engagement, performance, and return on investment
- Understand storytelling, SEO, and multimedia elements in content strategy
Data Analytics and Performance Metrics in Marketing
- Identify and apply key performance indicators (KPIs) to marketing activities
- Use data analytics tools (e.g., Google Analytics, CRM systems) to track campaign performance
- Interpret reports and dashboards to inform marketing decisions
- Measure customer engagement, acquisition, retention, and ROI
- Understand the role of A/B testing and performance optimisation in digital marketing
CRM, Loyalty, and Customer Lifecycle Marketing
- Understand the fundamentals and benefits of customer relationship management systems
- Implement strategies to enhance customer loyalty and lifetime value
- Map and manage customer lifecycle stages from acquisition to retention
- Design personalised marketing and re-engagement campaigns
- Analyse CRM data to identify trends and improve marketing strategies
Compliance, Branding, and Ethical Considerations in Global Markets
- Understand key marketing laws and regulations, including GDPR and advertising standards
- Identify ethical issues related to marketing practices and customer data
- Develop brand strategies that align with legal and ethical guidelines
- Analyse cross-cultural branding and the implications of global campaigns
- Apply best practices for responsible, inclusive, and socially responsible marketing
The QualCert Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer is designed for individuals seeking to build or advance their career in modern sales and marketing roles. It is suitable for a wide range of learners, including:
- Aspiring marketers and sales professionals who want a structured, industry-recognised qualification to enter the field
- Junior marketing executives, assistants, or coordinators aiming to upgrade their skills and broaden their understanding of multi-channel strategies
- Business owners, entrepreneurs, and freelancers looking to improve their customer engagement, campaign management, and brand visibility
- Retail, customer service, or sales representatives who want to transition into digital marketing or enhance their customer lifecycle knowledge
- College and university graduates seeking a practical qualification that bridges academic theory with real-world marketing applications
Whether you are just starting out or looking to formalise your experience with a professional diploma, this course provides the tools and insights to succeed in today’s competitive marketing environment.