The QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is designed to equip aspiring professionals with the essential skills and knowledge required to excel in the dynamic fields of advertising and media. This qualification provides a comprehensive foundation for individuals seeking a career in sales, marketing, advertising, and media planning, aligning with UK professional standards and industry expectations.
This Level 3 Diploma covers key areas such as marketing principles, advertising techniques, media planning, customer engagement, and campaign management. Learners gain practical insights into how advertising strategies are developed and executed across various media platforms including digital, print, and broadcast. The course emphasises real-world application, encouraging students to develop critical thinking and creative problem-solving abilities that are highly valued in today’s competitive marketplace.
One of the main benefits of this qualification is its focus on both sales and marketing disciplines, enabling learners to understand how advertising fits within broader marketing strategies and business objectives. Students learn to analyse market trends, identify target audiences, and develop compelling advertising campaigns that drive sales and brand awareness. Additionally, the diploma emphasises the importance of ethical marketing practices and regulatory compliance, ensuring graduates are prepared to work responsibly within the industry.
Ideal candidates for this diploma include recent school leavers, career changers, and marketing assistants looking to specialise in advertising and media. It also suits those already working in marketing roles who want to enhance their skills and progress to executive positions. Upon completion, learners are well-prepared to pursue roles such as Advertising Executive, Media Planner, Marketing Coordinator, or Sales Support Specialist.
Studying the QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive offers a pathway to further professional development and higher education opportunities. It supports career progression by providing recognised certification that demonstrates a solid understanding of sales, marketing, and advertising principles.
Course Contents of QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive:
The QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, offers 60 Credits, requiring a Total Qualification Time (TQT) of 300 hours, including 210 Guided Learning Hours (GLH).
| Unit Ref# | Unit Title | Credit | GLH | TQT |
| QC23001-1 | Principles of Marketing | 10 | 35 | 50 |
| QC23001-2 | Advertising Principles and Practices | 10 | 35 | 50 |
| QC23001-3 | Media Planning and Buying | 10 | 35 | 50 |
| QC23001-4 | Customer Relationship Management | 10 | 35 | 50 |
| QC23001-5 | Sales Techniques and Negotiation | 10 | 35 | 50 |
| QC23001-6 | Campaign Planning and Execution | 10 | 35 | 50 |
Entry Requirements for the QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive:
To enroll in the QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, following are requirement:
Minimum Age:
- Applicants must be at least 18 years old at the start of the course.
Educational Background:
- A minimum of a Level 2 qualification (such as GCSEs grade 4/C or equivalent) in English and Mathematics is preferred.
- Candidates without formal qualifications but with relevant work experience may also be considered.
Experience:
- Ideally, candidates should have some prior experience in sales, marketing, advertising, or media roles, either through employment, internships, or volunteering.
- Those new to the field but demonstrating strong motivation and interest in sales and marketing may also be accepted.
Language Proficiency:
- Proficiency in English is required to successfully complete the course.
- Applicants whose first language is not English should demonstrate an English language level equivalent to IELTS 5.5 or above, or provide evidence of an equivalent qualification.
Learning Outcomes of QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive:
Principles of Marketing
- Understand the fundamental concepts and functions of marketing
- Analyze market environments and consumer behavior
- Identify target markets and develop appropriate marketing strategies
- Explain the marketing mix and its application in business contexts
Advertising Principles and Practices
- Describe the role and purpose of advertising within marketing
- Identify different types of advertising media and techniques
- Understand legal and ethical considerations in advertising
- Develop basic advertising content tailored to specific audiences
Media Planning and Buying
- Explain the process of media planning and its importance in campaigns
- Analyze different media channels and their effectiveness
- Understand budgeting and negotiation techniques for media buying
- Develop media plans aligned with marketing objectives
Customer Relationship Management
- Understand the principles and benefits of CRM systems
- Identify strategies for building and maintaining customer relationships
- Analyze customer data to improve service and loyalty
- Implement CRM tools to enhance customer engagement
Sales Techniques and Negotiation
- Demonstrate effective sales communication and persuasion skills
- Apply different sales techniques appropriate to various contexts
- Understand the negotiation process and key tactics
- Manage objections and close sales successfully
Campaign Planning and Execution
- Plan and organize marketing campaigns from concept to completion
- Coordinate resources and timelines effectively
- Monitor campaign performance and make adjustments as needed
- Evaluate campaign outcomes against objectives and report findings
The QualCert Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, is ideal for :
- Aspiring professionals looking to start a career in sales, marketing, advertising, or media
- Current marketing or advertising staff seeking to enhance their skills and knowledge
- Individuals aiming to move into advertising and media executive roles
- Small business owners and entrepreneurs who want to improve their marketing and sales strategies
- Graduates or career changers interested in gaining practical, industry-relevant qualifications
- Anyone passionate about understanding how to plan, execute, and manage effective marketing campaigns