The QualCert Level 6 Diploma in Healthcare Marketing Strategy is a forward-thinking qualification that empowers professionals with the skills, insight, and strategic thinking required to build powerful marketing campaigns in the healthcare sector.
Designed for individuals aiming to elevate their careers in healthcare communications, brand strategy, and patient engagement, this diploma bridges the gap between healthcare expertise and cutting-edge marketing practices.
The Level 6 Diploma in Healthcare Marketing Strategy is a comprehensive programme that blends theoretical principles with practical applications. It is intended for learners who already have a foundation in healthcare, business, or marketing, and wish to specialise in the strategic aspects of healthcare marketing.
This qualification provides a strong academic and professional framework for understanding patient behaviour, digital outreach, healthcare branding, and ethical considerations in promoting health services.
The QualCert Level 6 Diploma in Healthcare Marketing Strategy is an essential qualification for professionals looking to excel at the intersection of marketing and healthcare. Whether you’re driving innovation within the NHS, launching new medical services, or strengthening brand presence in a competitive private market, this diploma provides the advanced knowledge and strategic edge to thrive.
Course Contents of QualCert Level 6 Diploma in Healthcare Marketing Strategy:
The QualCert Level 6 Diploma in Healthcare Marketing Strategy consists of a structured set of study units designed to provide learners with in-depth and comprehensive knowledge. The qualification includes a total of 1200 Total Qualification Time (TQT), 600 Guided Learning Hours (GLH), and awards 120 credits.
| Unit Ref# | Unit Title | Credits | GLH | TQT |
| QC28087- 1 | Strategic Healthcare Marketing Principles | 20 | 100 | 200 |
| QC28087-2 | Market Research and Patient Behaviour Analysis | 20 | 100 | 200 |
| QC28087-3 | Digital Marketing and Social Media in Healthcare | 20 | 100 | 200 |
| QC28087-4 | Brand Management and Communications Strategy | 20 | 100 | 200 |
| QC28087-5 | Ethical, Legal and Regulatory Aspects of Healthcare Marketing | 20 | 100 | 200 |
| QC28087-6 | Integrated Healthcare Marketing Campaigns | 20 | 100 | 200 |
Entry requirements for the QualCert Level 6 Diploma in Healthcare Marketing Strategy:
Minimum Age
- Applicants must be at least 19 years old at the time of enrolment.
Educational Background
- A minimum of a Level 5 qualification (or equivalent) in a relevant subject such as:
- Marketing
- Business Administration
- Healthcare Management
- Public Health
- Communications
- Equivalent qualifications may include Higher National Diploma (HND), foundation degree, or an internationally recognised qualification comparable to Level 5 on the Regulated Qualifications Framework (RQF).
Work Experience
- While not mandatory, relevant professional experience in healthcare, marketing, communications, or a related field is highly recommended.
- Typically, at least one year of experience working in healthcare organisations, marketing departments, or related sectors will support learner success.
- Applicants without formal qualifications but with significant relevant work experience may be considered subject to approval by the training provider.
Language Proficiency
- Proficiency in English is essential to engage fully with course materials and assessments. This can be demonstrated by:
- Holding a recognised English language qualification at CEFR Level B2 or higher (e.g., IELTS 5.5+, TOEFL iBT 72+)
- Having previous academic or professional experience where English is the primary language of instruction or communication
- Successfully passing an internal English language assessment conducted by the course provider
Learning outcomes for the QualCert Level 6 Diploma in Healthcare Marketing Strategy:
Strategic Healthcare Marketing Principles
- Demonstrate understanding of key marketing theories applied to healthcare
- Analyse healthcare market dynamics and competitive factors
- Develop strategic marketing plans aligned with healthcare organisational goals
- Apply segmentation, targeting, and positioning strategies in healthcare markets
- Evaluate external influences on healthcare marketing strategies
Market Research and Patient Behaviour Analysis
- Conduct qualitative and quantitative market research relevant to healthcare
- Analyse patient behaviour and decision-making processes
- Interpret demographic and psychographic data to inform marketing strategies
- Use research insights to design patient-centred healthcare services
- Evaluate patient satisfaction and feedback mechanisms
Digital Marketing and Social Media in Healthcare
- Utilise digital marketing tools such as SEO, PPC, and content marketing in healthcare
- Manage social media platforms to engage healthcare audiences effectively
- Analyse digital campaign performance using analytics tools
- Develop online reputation management strategies for healthcare organisations
- Address challenges of digital communication in regulated healthcare environments
Brand Management and Communications Strategy
- Create and manage healthcare brand identities that build trust and loyalty
- Develop integrated communications strategies across various channels
- Craft compelling healthcare marketing messages and storytelling techniques
- Measure brand equity and assess brand performance
- Coordinate internal and external communications to ensure brand consistency
Ethical, Legal and Regulatory Aspects of Healthcare Marketing
- Identify key legal and ethical requirements in healthcare marketing
- Apply UK regulations such as ASA guidelines and GDPR in marketing activities
- Understand patient confidentiality and data protection principles
- Evaluate international standards and codes of practice for healthcare promotion
- Implement risk management strategies to ensure marketing compliance
Integrated Healthcare Marketing Campaigns
- Plan and execute multi-channel marketing campaigns in healthcare settings
- Manage campaign budgets, timelines, and resources effectively
- Evaluate campaign outcomes using key performance indicators and ROI analysis
- Develop innovative marketing solutions based on case study analysis
- Foster collaboration between marketing teams and clinical or administrative stakeholders
This course is designed for professionals seeking to specialise in marketing within the healthcare sector. It is ideal for those who want to develop strategic marketing skills tailored to the unique challenges of healthcare organisations.
The diploma is particularly suitable for:
- Marketing professionals working in hospitals, clinics, NHS trusts, pharmaceutical companies, or healthcare NGOs who wish to enhance their sector-specific knowledge
- Communications and public relations officers aiming to improve patient engagement and brand reputation in healthcare settings
- Healthcare managers and administrators responsible for overseeing marketing or outreach activities
- Business and marketing graduates seeking to specialise in healthcare marketing strategy
- Consultants and analysts working with healthcare clients who need a deeper understanding of healthcare market dynamics
- Individuals transitioning into healthcare marketing roles from related fields such as business, public health, or communications
This qualification provides the strategic insight and practical skills necessary to thrive in healthcare marketing roles, supporting career progression and leadership opportunities in this evolving field.